![]() The festive mania will continue across the franchise with Nick Jr., where we’ll give young kids a dream opportunity to win a play date jamboree with their favorite Peppa Pig. ![]() The visibility will be further strengthened with strategic alliances, van activations in multiple states and a lot more. ![]() The ground swell will further be amplified through ambient media in malls across crucial markets. ![]() We will also see spots in 150 cinema screens for the mega festive blockbuster release Houseful 4 across key HSM U markets. This campaign will be further amplified with a high decibel cross channel TV plan with spots on popular GECs, music and movie channels, engaging content across social media and video platforms like Tik Tok, Instagram and Facebook along with specially designed ads on You tube keeping in mind the spirit of mischief. SONIC will be adding the sparkle with the ultimate adventures and comic capers of the Golmaal Jr gang with all new episodes every day at 1.30pm. The campaign will be further amplified on digital and social with interactive games and gifs and a whole lot of ambient visibility and ground swell in key metros like Mumbai with mall chains.
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June 2023
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